Our latest thinking (POV), on contemporary marketing issues: industries, marketing etc, our view on marketing initiatives; on specific things, outlook- what is happening to ageing consumer etc, changing world
What is the next big opportunity in 2021?
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Are you evaluating digital effectively for your business?
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Celebrity endorsement
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Outlook 2021 series : Will consumer mindset shift in 2021?
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What lies ahead for the CMO?
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COVID : How are brands responding?
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Locking down consumer habits
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10 Predictions on consumer behaviour post lockdown.
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How can e-grocers gain share in the post Covid-19 World