Who We Are

We are your marketing strategy partners.

As your strategy partners, we bring a unique combination of specialised expertise and hands-on marketing experience to work with you, your team and your agencies to create a blueprint that will accelerate your growth.

As CMOs of large businesses, we've been in your shoes.

At Apriori, we understand the difficulties of navigating the deep ambiguities facing businesses and brands today. The deep changes in consumer behavior, technological disruptions, business model upheavals and regulatory changes can feel overwhelming.

That’s why we
created A Priori

A Priori brings a unique blend of experience, expertise and academic rigour to develop innovative solutions built on rigorous analytical foundations. We are different from other consulting/advertising services because our senior leaders have spent decades being CXOs of large, blue-chip MNCs managing a variety of categories, in a variety of geographies at different stages of development & maturity.

We are your marketing strategy partners.

As your strategy partners, we bring a unique combination of specialised expertise and hands-on marketing experience to work with you, your team and your agencies to create a blueprint that will accelerate your growth.

As CMOs of large businesses, we've been in your shoes.

At Apriori, we understand the difficulties of navigating the deep ambiguities facing businesses and brands today. The deep changes in consumer behavior, technological disruptions, business model upheavals and regulatory changes can feel overwhelming.

That’s why we
created A Priori

A Priori brings a unique blend of experience, expertise and academic rigour to develop innovative solutions built on rigorous analytical foundations. We are different from other consulting/advertising services because our senior leaders have spent decades being CXOs of large, blue-chip MNCs managing a variety of categories, in a variety of geographies at different stages of development & maturity.

Our Philosophy

We believe every business, every challenge is unique.

Our Team

Shubhajit Sen
Partner
30
Years+
Atishi Pradhan
Partner
30
Years+
Niloy Mukherjee
Partner
30
Years+
Raja Balasubramanian
Partner
25
Years+
Srinivas Murthy
Partner
25
Years+
Pooja Sardana
Partner
20
Years+
Aditi Khandelwal
Project Manager
12
Years+
Arun Sharma
Associate
6
Years+
Drishti J. Verma
Associate
5
Years+
Siddharth Das
Analyst
1
Years+
Aaryann Mavani
Junior Analyst
1
Years+
Avyana Jain
Junior Analyst
1
Years+
Divyakshi Singh
Junior Analyst
1
Years+
Manya Malhotra
Junior Analyst
1
Years+
Our team members have individually worked on leading brands in the past