About Us
We help clients accelerate growth through
strategic marketing initiatives.
As CMOs of large businesses, we’ve
been in your shoes.
We understand the difficulties of navigating the deep ambiguities facing businesses and brands today. The deep changes in consumer behavior, technological disruptions, business model upheavals and regulatory changes can feel overwhelming.
Makings sense of the moving pieces relevant for your business to create an inspiring plan and way forward requires dedicated focus and effort. In our experience this is very difficult when simultaneously have to deliver short term results.
That’s why we created A Priori. As your strategy partners, we bring a unique combination of specialised expertise and hands-on marketing experience to work with you, your team and your agencies to create a blueprint that will accelerate your growth.
30 years+ experience in advertising as Global planning director,JWT. Faculty at IIM Ahmedabad. MBA from IIM Ahmedabad
Atishi Pradhan
30 years+ experience. Previously, MD Grohe India, CMO- Micromax; VP & Global Leader at GSK Consumer, India. MBA from IIM Ahmedabad.
Shubhajit Sen
30 years+ experience in Sales & Marketing. Previously, VP Sales & Marketing - Dell. Led Pricing Line for McKinsey Asia. MBA from IIM Ahmedabad
Niloy Mukherjee
25 years+ experience in Marketing. Last role as VP Marketing, MasterCard, South Asia. Experience in Media, Banking, Tech, consumer industries MBA from IIM Ahmedabad
Raja Balasubramanian
25 years+ experience. Previously, VP Marketing- Snapdeal and Marketing Director - Coca Cola, India. MBA from IIM Calcutta.
Srinivas Murthy
20 years+. Founder, D2C brand (Skoodo). Lead P&L for large brands (Nutrition, GSK) and seeded and grew new categories (Women’s Nutrition, Sports Nutrition). Sales experience in Unilever. MBA from IIM Ahmedabad.
Pooja Sardana
20 years+ cross-sector experience in Consumer Marketing. Previously, Head Marketing at Chola MS General Insurance. MBA from MDI Gurgaon.
Ruchi Sharma
20 years+ experience in Advertising. Former Planning Head BBDO and Senior Vice President, Ogilvy. Strategy Expert worked with multiple brands. MBA from IIM Ahemdabd.
Ninad Satpute
6+ years of experience with research and business consulting in emerging markets and open innovation. Former research fellow at UC, Berkeley
Arun Sharma
Social Scientist with 5+ Years in Global Academia. Specialization in Tech, Business and Cultural Studies. Young India Fellow and Masters in Research from Ashoka University.
Drishti J. Verma
1-year experience in FMCG sector. Previously, Analyst at KPMG & Bachelor’s in engineering from BITS Pilani.
Ashutosh Vashist
Bachelors in Commerce (Hons.) with a minor in Psychology from Daulat Ram College, Delhi University. Volunteer & part time experience with 180 Degrees Consulting and Girl Up Empower.
Nandini Nijhawan
